Benjamin Jonsson
Born in Sweden and having built a thriving dance career in London and New York, Benjamin Jonsson’s vast expertise and eclectic interests — spanning contemporary dance, freestyle and commercial — have positioned him as one of today’s most in demand choreographers and movement directors, working across fashion, music, film advertising and live performance.
Benjamin has worked extensively with luxury brands including Alexander McQueen, Versace, Moncler, Mulberry, Yohji Yamamoto, Bottega Veneta, and Valentino, as well as leading global brands such as Estée Lauder, Mercedes, Huawei, Google, Grey Goose, Selfridges, Nike, Adidas and Pirelli.
His prolific editorial work has seen him contribute to publications including Vogue, Dazed, AnOther Magazine, GQ Style, The New York Times, CR Fashion Book, and i-D, with his choreography for Vogue Italia and Vivienne Westwood previously winning him first place at The Fashion Film Festival.
Having also been nominated for Best Choreography at MTV Video Music Awards for his work with FKA twigs, Benjamin’s experience choreographing for music artists is just as extensive: Madonna, Young Thug, Kylie Minogue, Shygirl, Zara Larsson, Little Simz, Mykki Blanco, Little Mix, David Guetta, and Honey Dijon are just a few of the esteemed names he has worked with.
Selected Projects with BOX
W Mag
Benjamin Jonsson
Nike Air Max
Benjamin Jonsson
SHYGIRL — Poison
Benjamin Jonsson
British Vogue May 2023
Benjamin Jonsson
British GQ Cover Story
Benjamin Jonsson
W Mag
Benjamin Jonsson
Luncheon Magazine
Benjamin Jonsson
MONCLER GRENOBLE Fall 2022 CAMPAIGN
Benjamin Jonsson
FKA Twigs Glass and Patron
Benjamin Jonsson
Mulberry Softie
Benjamin Jonsson
AGR AW22 “Knit On Knit”
Benjamin Jonsson
Johnnie Walker
Benjamin Jonsson
Mercedes
Benjamin Jonsson
Sunnei SS22, Dazed
Benjamin Jonsson
Alexander McQueen | MetteNarrative directed by Sophie Muller
Benjamin Jonsson
Up Close with Daisy Edgar-Jones for Vogue Singapore’s July/August Issue
Benjamin Jonsson
Another magazine cover story, Valentino
Benjamin Jonsson
Virgin Atlantic — Our new uniform code
Benjamin Jonsson
Choreographer Benjamin Jonsson on movement direction for MANIFESTO Magazine x Bottega Veneta
Benjamin Jonsson
Versace for Hypebeast
Benjamin Jonsson
Zoo Magazine Cover
Benjamin Jonsson
Huawei
Benjamin Jonsson
Press and Awards
Boiler Room: In Every Choreography
2018
Dazed 100
2018
1883 Magazine
2018
It’s Nice That
2018
The Guardian
2017