Benjamin Jonsson

Born in Sweden and having built a thriving dance career in London and New York, Benjamin Jonsson’s vast expertise and eclectic interests — spanning contemporary dance, freestyle and commercial — have positioned him as one of today’s most in demand choreographers and movement directors, working across fashion, music, film advertising and live performance.

Benjamin has worked extensively with luxury brands including Alexander McQueen, Versace, Moncler, Mulberry, Yohji Yamamoto, Bottega Veneta, and Valentino, as well as leading global brands such as Estée Lauder, Mercedes, Huawei, Google, Grey Goose, Selfridges, Nike, Adidas and Pirelli.

His prolific editorial work has seen him contribute to publications including Vogue, Dazed, AnOther Magazine, GQ Style, The New York Times, CR Fashion Book, and i-D, with his choreography for Vogue Italia and Vivienne Westwood previously winning him first place at The Fashion Film Festival.
Having also been nominated for Best Choreography at MTV Video Music Awards for his work with FKA twigs, Benjamin’s experience choreographing for music artists is just as extensive: Madonna, Young Thug, Kylie Minogue, Shygirl, Zara Larsson, Little Simz, Mykki Blanco, Little Mix, David Guetta, and Honey Dijon are just a few of the esteemed names he has worked with.

Box Artist Management Artist Management

Selected Projects with BOX

Press and Awards

Boiler Room: In Every Choreography


Dazed 100


1883 Magazine


It’s Nice That


The Guardian